7 Instagram Tips for Real Estate Agents
When it comes to real estate, local marketing is among one of the most crucial tools that you simply can’t overlook! Yes, skills and dedication are a must, but you must utilize technology for your benefit. I’m talking about social media, specifically Instagram, and it’s power as a great local marketing tool. We will show you why using Instagram as a real estate agent is a must!
Instagram is a valuable tool often overlooked by Realtors®. Your use of Instagram as a real estate agent could help promote you where you can’t be and give your audience insight into working with you, what you specialize in and more about areas of interest. Instagram connects you with the exact audience you want to target.
Starting an account on Instagram could easily be achieved, but what you really need are the smart steps for coming in direct contact of the exact local people you are trying to reach. Click To Tweet
Realtors® and local communities are interlinked and combine to form a complete real estate business. But what’s the reason for becoming an agent who is less popular than the properties? Not a great strategy. So, I am going to share with you how to become a recognizable brand first by using these 7 Tips for Rocking Instagram as a Real Estate Agent.
1. ANALYZE AND DETERMINE THE RIGHT STRATEGIES
As you are going to enter into the new hub of social networking, make your own objectives regarding your account.
– Know why using Instagram as a real estate agent could benefit you vs. other social media outlets
– Expand your reach and networks with nearby businesses
– Consistently update
– Know who target audience is
– Understand the interests of your targeted audience
2. RELEVANT CONTENT
Content on any site should be appealing and should convey the right information. So, before updating your account, make sure that you are sharing relevant information with your target audience.
3. CREATE A KILLER BIO
Your Instagram bio is the only place on social media which allows you to link to your website & is a spot you can inform the people about yourself. Here you let the everyone know more about your expertise and specialty.
4. UPLOAD HIGH-RESOLUTION IMAGES
Choose the best high-quality, relevant images to use on Instagram. Mix some personal images with your local business or property and post in your feed.
As people want to interact with genuine people and by adding some REAL pictures this could help them Know – Like – Trust you! Images with high lightness and good resolution make pictures more interesting. So upload only those pictures which have the best features.
5. USE CAPTIONS
Whenever you upload an image on Instagram always create an authentic caption with it. As the image is a star of your Instagram page, a perfect caption along with it to raise your picture’s value.
6. USE HASHTAGS
Hashtags work as a keyword when people want to search for things on Instagram. It makes it easier for those interested in specific topics to find you.
There are so many options with what to use as a hashtag. Having a strategy or reason behind why you use each one is key. Here are some examples:
– #losangeles
– #realestate
– #newhome
– #realtor
– #home
7. FOLLOW THE RIGHT PEOPLE
If anything runs with its fastest speed in this world then its name should be Instagram and its ‘Followers’ list. And if you want to promote yourself with a positive appearance make sure that you are following the right people.
These are some quick tips that could help you become a rock star among the crowded industry of real estate agents on Instagram. How do you rock your Instagram account to help you connect with your target audience?
