Another challenge ÉLEVÉ faced was that although their products are beneficial, each therapy system is an expensive investment. The Margaux Team had to be strategic with the marketing intention in order to appeal to decision-makers in the athletes’ life (agents, coaches, parents). All while still being appealing to the young athletes themselves.
Margaux rose to the occasion by providing the following solutions:
- Created the ÉLEVÉ Health brand style guide complete with a sleek, newly designed landing page specific for capturing information for new potential leads.
- Designed the floor plan for the showroom with all physical dimensions, props, and banners in mind.
- Ordered all branded materials for the event and coordinated for on-time arrival.
- Strategized and managed a day-by-day social campaign calendar for a total of 17 days: 5 days pre-event and 5 days post-event.
- Created diverse social media content across all platforms including Instagram, Twitter, Facebook, LinkedIn.
Profile Reach on Instagram
Profile Impressions on Instagram
Growth Rate Increase in 2-Weeks
Page Impressions on Facebook
JENNIFER KARSTING | SR. VICE PRESIDENT, OPERATIONS