Social media is undoubtedly one of the most powerful marketing tools that health and wellness businesses can use to reach a global audience. However, the successful use of social media lies in customer engagement. If done right, social media engagement can help you generate massive leads, win new customers, and gain the loyalty of the old ones. This is why you must post relevant content on social media and use various tactics to drive social media engagement.
Social media engagement is not just about posting your content frequently or using analytic tools to help measure your engagement. It’s so much more than that! It involves many nuanced practices that will help you reach and connect with your audience on a more exclusive level.
So, if you are wondering how to drive social media engagement, check out the following tips:
1. Start Conversations on Health & Wellness Topics
While it’s important to actively promote your brand on social media, it’s equally important to grow as a leader in your field. The best way to do this is by starting or joining in on the conversation that’s circling your industry. Be the conversation starter on social media to engage with the different movers within your industry and your specific target audience. This is an effective and subtle way of promoting your brand. It also helps prospective customers see you as a source of useful information.
2. Create Question & Answer Sessions
Engage with customers by creating helpful Q&A sessions on your social media accounts. Ask your customers and followers what they want to know and answer their concerns clearly. This will help provide value to your customers and enable you to be seen as a leader in your field and help drive social media engagement.
By starting conversations with prospective customers, you will become the go-to choice in your field, thanks to the trust generated by your helpful responses. Make sure that your social media team is highly responsive and dedicated to providing the best service to your consumers.
3. Share Other People’s Content To Drive Social Media Engagement
Never shy away from sharing helpful content on your feed with your followers, even if it’s not coming directly from you. This will motivate social media users to see you as a brand that genuinely cares about helping its customers and encourage them to follow you. Make sure to keep your shared content reliable, relevant, and diverse.
If you are a well-established brand, then make sure to share content shared by your customers and followers as well. Brand loyalty + user-generated content = pure gold! For instance, if you are an athleisure fashion brand, then you could share the reviews and product review photos of your followers on platforms. It will help you make loyal customers and also lead to more visibility and positive exposure.
Furthermore, you can work with social media influencers and form a mutually beneficial relationship with them. They will promote your services and products on their accounts, which will help you gain more visibility, and ultimately, drive your social media engagement.
4. Engage With Your Customers the Right Way
Wondering how to drive social media engagement through the roof? Engage with your customers by giving them direct feedback. Respond to the posts, tweets, and other content of your followers that address your brand either directly or via some hashtags.
This will not just make your customers’ day, but also help them feel valued, encouraging them to stay connected to you. The best thing to do is to personalize your replies. Respond to customers by addressing them with their first names, which will help your replies feel authentic and friendly and bring your customers closer to you.
5. Create Visually Appealing Posts
Go ahead, stimulate the senses of your consumers! Make use of videos and images to add dynamic spark to your content. Use various social media features such as Facebook and Instagram stories, filters, post features, etc., to engage with your customers. This will help add a nice dimension in contrast to written posts and keep your followers engaged with what you have to say. Make sure to use GIFs, images, memes, and short clips in your content to make it attractive and easily digestible. For example, tools such as Canva will help to create visually stimulating content for your audience.
6. Use Hashtags Wisely on Social Media
Don’t shy away from making use of hashtags in your posts. Hashtags are a great way of making your keywords stand out in your post. Moreover, they are an effective tool that helps you track discussions around specific topics and to see the responses of your customers.
However, make sure to use them smartly and don’t overcrowd your post with unnecessary hashtags as this will only put off your customers and followers. Use hashtags that are highly relevant to your post and industry and can help you reach your target audience.
7. Engage With the Latest Trends
Want to show your involvement with everything latest in your industry? Get active on social media! Share and like the latest trends, memes, and posts that are relevant to your industry. Partake and even start various social media challenges to kill the monotony.
Create fun memes or share viral ones and add a personal touch to them. This will help you engage with your customers in a fun and interactive way and portray you as a brand that’s inventive and has fun.
You can also create various fun polls on social media. Polls are highly effective as they are easy to partake in and are amazing at generating quick results in the form of instant feedback. Just make sure you post your polls at optimal times so that you get instant feedback from your followers.
Most importantly, try to address what’s going on in the world around you. For instance, don’t shy away from addressing the COVID-19 pandemic in your posts and talking to your followers about how you are dealing with it. Here’s a helpful blog post on how to use social media during the COVID-19 crisis. Addressing the elephant in the room helps you to remain connected with your audience and helps build a sense of community and shared empathy.
8. Run Engaging & Fun Giveaways or Contests To Help Drive Social Media Engagement
Offer your customers something that they simply can’t resist such as discounts and giveaways. Create various fun contests by using hashtags. Encourage your followers to tag their friends and share your posts on their accounts to win freebies. This is a surefire way to drive social media engagement and it also helps your customers appreciate you.
The Bottom Line
Hopefully, this article has helped you understand how to drive social media engagement. Try to begin focusing on industry-related topics, create visually appealing content, experience the latest trends, or create fun contests for your customer. Answer any questions or comments from customers and engage with them in a way that makes them feel supported. Try relevant hashtags and don’t shy away from promoting other people’s content as long as it’s helpful to your customers.
If you want help with boosting your social media engagement and want a successful social media marketing plan from the best of the best, then reach out to Margaux Agency, named one of the Top Social Media Agencies!