In this day and age, fitness content marketing is the name of the game. Turn a deaf ear to anyone who tells you otherwise!
Content really is the KING in the fitness marketing world. With a well-thought-out content marketing strategy, you can build brand awareness, gain quality leads, and become an industry leader in no time. This is regardless of the level of competition in the industry.
If you’re serious about inspiring your audience and grow your client base, this guide is for you!
Let’s explore the latest trends in the fitness sector and discuss different content strategies to strengthen your brand positioning.
Top Fitness Content Marketing Trends and Tips
The following tips will help you establish authority as a fitness content expert in 2021 and beyond.
Identify Your Target Audience and Define Your USP
The secret of earning loyal clients and driving long-term sales lies in creating super-focused, high-quality content that directly speaks to your target audience. Whether you’re targeting fitness freaks that exercise daily, novice gym members, or experienced fitness instructions, you should gather important details about your target market.
Next, you must define your Unique Selling Point (USP). If you’re not sure how simply answer the following questions.
- What’s your mission?
- Who’s your ideal customer?
- What services do you offer?
- What sets your brand apart from others?
- Why should your prospects choose you over your competitors?
The answers will help you create a strong USP to convince your target audience that your business is best for them. You can use this USP as a foundation for your fitness content marketing strategy.
Write Engaging and Helpful Blog Posts
Did you know that businesses that publish at least 16 blog posts every month get around 4.5 times more leads than those that post four or fewer pieces?
It’s clear that increasing your content posting frequency will help you earn a reputation as an expert in your niche. Moreover, it will significantly improve your search engine rankings. Once you start posting content on your blog regularly, you’ll also witness an increase in your site traffic.
When creating blog content, try to be as informative, engaging, and helpful as possible. Stay true to who you are and let your audience decide how they like your content. Furthermore, feel free to ask your existing clients for topic ideas. This will give you valuable insight into what your ideal customer is looking for.
Focus on Website Optimization
You must optimize your website for better search engine visibility. The content that goes on your web pages must include keywords that your audience will use in search queries. Apart from this, make sure you highlight your location and display your contact information across the website.
For successful fitness content marketing, your website needs to be responsive and user-friendly. Most, if not all, prospects will check out your website before signing up for your services or investing in your products. This is why it is crucial that your site clearly communicates your business’s vision, mission, and USP.
Use Website Forms to Generate Leads
The biggest difference between a pro fitness marketer and an amateur professional is the ability to convert website visitors into leads.
One of the best ways to capture leads is by offering an email newsletter. On your website’s main page, display a simple, eye-catching form highlighting the benefits of subscribing to your newsletter. Furthermore, you can announce a special offer or discount to encourage more people to sign up.
Update the Online Listings
Online listings are an important aspect of fitness content marketing. When people search for services and products offered by your business, they’re directed to search-and-review sites like Yelp, Google My Business, Angie’s List, and Yellow Pages.
If your business isn’t listed on these platforms, you’re missing out big time. You should take some time out to update your online listings in order to expand your audience base.
Prioritize Video Content
Considering people’s modern, fast-paced lifestyle, it is easy to see why they prefer watching short, engaging videos. Video consumption is on the rise – and it won’t go down anytime soon.
The fitness industry, in particular, is one of the best at creating educational, inspiring videos to motivate people to start their fitness journey. You can watch your competitors’ videos for reference. The idea is to leverage your creativity and find unique ways to make your videos stand out from the rest.
Tell Real-Life Stories
Storytelling has to be one of the most exciting elements of kickass fitness content marketing strategy. You should be willing to share your brand’s story with the audience and tell them the reason for your existence. This simple tactic will help you establish deep, genuine relationships with your prospects.
If you have an interesting story to tell, you must not hesitate to share it with people. Take it as your chance to connect with them on a deeper level and improve customer loyalty. Your audience will remember you for what you stand for in the crowded industry.
Additionally, make it a point to share clients’ fitness stories with the audience at large. With the right kind of storytelling, you can motivate, engage, and inspire people to adopt a healthier lifestyle.
Foster a Social Media Community
Many people rely on social media for fitness-related content. Hence, make sure you post the right things at the right time on your social media pages to gain traction.
Here are a few content ideas for social media marketing.
- Workout tips
- Motivational quotes
- Nutrition guides
- Quick, healthy recipes
- Before and after fitness photos
- BTS videos of your brand
- Photos of your equipment
- Upcoming events at your gym
The idea is simple: you need to post high-quality photos, publish valuable content, and drive engagement with fitness hashtags.
It’s Time to Create a Fitness Content Marketing Plan!
People in the fitness industry are always hungry for fresh, valuable content. If you manage to provide them with good-quality content consistently, they won’t look elsewhere!
The keys to success include:
- Create a content calendar to ensure timely content posting.
- Decide how often you will post on each platform.
- Make sure your content tone and quality are consistent across channels.
With these tips, you can easily attract new clients and retain the existing ones. It all starts with understanding your audience’s needs and giving them what they want with a punch of creativity and entertainment.