With people becoming more health-conscious in the last decade, there has been a considerable rise in the number of fitness centers. As a result, your fitness studio’s digital marketing should be comprehensive enough to attract customers and generate revenue. Especially as businesses begin to re-open and safely operate after COVID-19, fitness studio digital marketing is an extremely effective way to promote your business to your target market and make a mark for your fitness studio in a competitive industry.
In this blog post, we cover some tips and tricks from our digital marketing experts to maximize your fitness center’s visibility among your target market:
1. Create a Solid Social Media Presence for Your Fitness Studio
It is a no-brainer that social media has literally taken over the world. Today, billions of users all over the world use various social media sites, such as Facebook, Instagram, and Twitter. Posting regularly on these social media sites can help fitness centers to connect and engage with their target audiences.
Posting your fitness center’s photos and videos on social media sites is a simple yet effective way to increase your clientele. Make sure to showcase the equipment and facilities available for members. You can also post pictures of groups of clients working out in the fitness center or staff spotlights.
By looking at the pictures, your target audience will have a general idea of the services offered at the fitness studio. This will help them decide whether or not to commit by becoming a member. But, make sure to ask the members for their permission before posting a picture of them working out on your social media site.
In order to get maximum response from your social media fans, consider posting content that is inspirational. People love an incredible health journey and get inspired when they see an individual’s progress. Your followers will most likely share the post, allowing your fitness center to gain visibility in front of a larger audience.
2. List Your Business Online
Online listings also work well when it comes to fitness studio digital marketing. You should list your website on various listing sites, including Yelp, Facebook, Trip Advisor, Yellow Pages, and Google My Business. These sites have a strong authority due to which any reference about your site will carry weight. It will have a positive impact on the Google search ranking and maximize your brand visibility as well.
Consider having the same name, address, and phone number (NAP) in all the online listing sites. You should find as many local listing sites and list your sites online. For instance, if you have your fitness studio located in Minnesota, you should look for Minnesota local listings to list your fitness center.
Most online listing sites also allow users to post a review about a business. You may ask your local members to leave a positive review of your fitness center. The higher the ratings, the more likely people will visit your fitness center. The ratings will also appear on the search results page that will have a positive influence on online users searching for a fitness studio in the area.
3. Invest in Content Marketing
Content marketing is also another important method for building your fitness studio’s brand awareness. You can start off by creating blogs on topics that will resonate with your target clients. Some of the content ideas for your target audience include:
- Best Ways to Reduce Weight Fast
- Simple Gym Workout Routines
- 3 At-Home Work Out Circuits That Will Sculpt Your Body
- Effective Ways to Build Muscles
- Benefits of a Workout on Body and Mind
A local content marketing strategy will be more effective than mass marketing. To create blogs for local marketing, simply add the name of the city or county where your fitness studio is located. So, if your fitness center is located in Indianapolis, you can write the ‘Best Workout Tips in Los Angeles’.
Localized content will allow your blogs to appear in the local searches. The blogs are more likely to be read by people who reside near the fitness center. It will help catch the attention of online audiences who use the city’s name when searching for a fitness studio or gym.
Also, post your blogs on social media channels, including Facebook, Twitter, and Instagram. Make sure to share the content on relevant online forums. Additionally, you can send the content to your target audience through email. This will help maximize the visibility of your brand, bringing a large number of people to the fitness center.
4. Create a Mobile App
Around 234 million people in the US – or 80 percent of the population – own a smartphone. The use of mobile apps has become the norm. As part of your online marketing campaign, you can develop an app for your fitness studio.
It is a good idea to create an online app that allows users to become members using their Android or iPhone. Invite members to download and use the app. This will allow you to offer promotional activities to your target audience. You can push coupons and promotions and make important announcements using the app.
Additionally, you can sell protein drinks, healthy snacks, branded merch, and other products to mobile app users. The app can also be used to promote fitness eBooks to the target audience. You can also advertise affiliate products to the app users and gain additional income.
5. Use Paid Advertising for Fitness Studio Digital Marketing
Paid advertising will help you to build brand awareness and reach the target audience in your area. This includes pay-per-click (PPC) where you pay based on the number of clicks by users and pay-per-impression where you pay based on the number of screens where the ad is displayed.
Online advertising should complement other fitness studio marketing tactics. The display ads will run on different high authority platforms, including other relevant sites, online forums, and social media sites. The ads will be displayed prominently at the top of the search results page, online forums, and social media sites.
To wrap things up, a structured plan is necessary for fitness studio marketing that brings results. You should get in touch with a digital marketing firm to promote your fitness center and gym online. The digital marketing landscape is always changing and brings new opportunities, especially within your local area.
Partnering with one of the Top Digital Agencies of 2020, like Margaux Agency, will help your business improve online visibility and boost profitability. Head to our website to contact us and to learn more about our lead-generating SEO and comprehensive digital marketing services.