One of the most difficult parts I find for real estate agents is that they don’t know how to connect with their clients. Either they don’t understand their current needs or they simply focus on customer demands. They just keep walking the same monotonous steps. What you need to do is connect with customers on topics they really care about.
Real estate agents could do more to connect with their potential buyers and sellers by using strategic steps. Click To Tweet
A recent study of the content marketing institute reports that 90% of consumers like to hear and read about great deals. And content marketing is the best way to reach such buyers and sellers. So, to connect with your desired audience and take some notes from these tips below.
1. LEARN THE BASICS OF CONTENT MARKETING
Take your time to understand content marketing and know how it can help you. Take the market and consider first what your target area is and what information they need from you. What kind of property are buyers seeking? Gather as much detailed information about them as you can. Become more accessible and generate more contacts.
2. CREATE YOUR OWN CONTENT MARKETING PLAN
A designed and thoughtful content marketing strategy is the vital element for having higher conversion rates. A content strategy involves searching for your ideal customer, developing a customer journey, offering valuable services, and ultimately sharable content. A planned strategy benefits an agent while answering the questions prospects have and addresses pain points of buyers and sellers.
3. WRITE YOUR STORY
Even if it is making you feel absurd, just realize, it will help your audience connect with you! Write whatever you are going through while managing your business in short “tell your story” to the public. We have read so many stories about a number of people and know exactly what they had faced and it simply made them famous, at least in our minds.
4. CREATE A MODERN WEBSITE
Many agents use the broker’s site that their company provides them and by doing so they become SEO friendly. But it does not really benefit them in the higher extent as a customized website could. As a buyer wants to communicate with one who understands his or her criteria and mind. So, for that, connect with them with your own customized website.
5. OFFER A PROFOUND EXPERIENCE
Buyers love to hear more about the property and its nearby area. So go ahead and add your own experience to the story! Inform them about the demographics, transportation, schools, colleges and other vital layouts of the area.
6. INCORPORATE CONTENT BACKLINKING AND PROMOTION
Make sure that you are selling the right content on the right page. While writing one post, always include links on how it can relate to another post you have done. Use promoted blogs on the social platforms to gain even more exposure.
These are some great tips that are sure to get you on track with content marketing and steps to form a strong strategy. These tools will help to build a lasting relationship between your client and you. Not sure where to start? We can help you create a strategy starting with your branding and marketing. Click here for more information!
