They say that your fitness business is only as good as your fitness marketing plan, and there are no two ways about it. Here are some of the best fitness marketing strategies to help promote your fitness business online.
You could have an absolutely impressive fitness studio set up in one of the best areas in town, but if there’s one thing that can create the desired hype and get you more clients, it’s effective and engaging marketing.
Lucky for us, we live in a highly connected digital world where everything is simply a click away, which means you can use online social media platforms to your utmost advantage.
We’ve rounded up a list of the best marketing strategies to help promote your fitness business online to target your ideal audience and let them know about your fitness brand.
A User-Friendly Website with the Right Information
When you learn about a new business, brand, or company, the first thing that you are likely to do is to look it up online, right?
Research shows that 93% of consumers turned to the internet to find a local business in the last year, which simply goes to suggests how important it is to have a strong online presence.
One way to do that is to create a user-friendly website with all the right information. When it comes to a fitness business, your potential customers and consumers want to know about your fitness studio in terms of what amenities you offer, the story behind your fitness brand, types of programs, class timings, how to register, and membership options, if any, among many others.
After all, you want to make it easy for them to find all the answers to their queries under a single umbrella.
One-Week Pass with New Facebook Check-Ins
Facebook check-ins present wonderful opportunities for fitness business owners to not only promote their business among existing customers but also to attract new ones. With every new check-in on Facebook, you can reward people with a one-week pass to your gym where they can train and workout for free!
You can work this marketing strategy through a Facebook ad that appears on people’s Facebook feeds. With so many people glued to their phones daily for so many hours, you can expect a great response to this marketing approach. But, only as long as you target the right audience for your fitness business!
Referral Programs Through Instagram Stories
The best kinds of referral programs are ones that provide an incentive to both your existing customers as well as the newly-referred clients. Referral programs might sound like a run-of-the-mill idea, but how about you put your own twist to it?
Have referral programs linked to Instagram, for instance, that require your existing customer to promote your fitness brand online through their Instagram stories. So, every referral that comes through that particular client benefits both of them in the form of a free workout session, discounts on the next month’s membership, or something along these lines!
Video Marketing Works Wonders
Visual content is all the rage these days, and for all the right reasons, too. Nothing catches the eye better than appealing videos and photos.
A sure-shot strategy here to help you promote your fitness business online is video marketing, where you can offer free instruction videos or even give people access to pre-recorded workout and training videos.
Ultimately, these videos will also give people an insight into things like what you do, how you do it, your team of fitness trainers, and so much more!
The ‘Tagging’ Technique
Ever come across businesses and influencers doing online giveaways on Instagram, where the greatest number of tags generated by a particular individual helps them win the giveaway?
The ‘tagging’ technique is an excellent marketing strategy for not only fitness brands but many other types of businesses as well.
The goal here is to attract your existing followers plus new ones as a means to promote your fitness business online.
What you can do here is start a campaign where your followers are required to tag their friends on your Instagram post and also invite them to follow your page. The person that brings the highest number of tags is entitled to a reward from you, but more than that, the friends they tag also receive a little something. So, it’s a win-win for not only them but also for you.
Create Your Own Facebook Group
Facebook groups are often underestimated by marketers and business owners, but they actually help create a safe space for like-minded people where they can come together to converse, discuss ideas, and whatnot.
As a fitness brand, you could create your own Facebook group and mainly target fitness fanatics to join your group.
A few core requirements for running successful Facebook groups are engaging content, daily activity, and useful information. So, to promote your fitness business, you could share workout videos, interesting fitness tips and tricks, meal plans, and so much more on the group.
To make things more exciting and engaging, you could do weekly fitness competitions and challenges, with a nice reward or incentive at the end for the participants or the winners.
Start Promoting Your Fitness Brand Online Now!
Now that you know how important online marketing is for your business, choose whichever fitness marketing strategies that you deem fit to promote your fitness business online!
You must use a combination of online platforms and strategies to be able to tap into your target audience, but more than that, achieve loyal customers!
With the right marketing methods and tools up your sleeve, you’ll see not only how easy it is to market online but also how digital marketing is the best thing one can do for their business!