The COVID-19 pandemic has changed the entire world and how we operate. A business simply can’t continue as usual. The current climate has challenged businesses to find a new normal amidst this crisis. As a business owner, you need to find new ways to connect with your audience and build a lasting sense of trust through humanity, empathy, and support.
The social media plan you’ve been previously implementing is now out of touch. You can’t share the same content and you may be at a loss with what to post during the COVID-19 lockdowns. The key is that you need to produce content that’s highly relevant to the current times and that either helps or encourages your audience in positive ways.
So, If you are wondering what to post during COVID-19, we’re here to help guide you through this murky territory with these 3 tips.
1. Make Your Posts Personal During COVID-19
During these scary times, people want content that they can immediately relate to. Everyone is trying to find stories online that makes them feel connected to the rest of the outside world. They want to take refuge in the fact that people throughout the globe are sharing a collective experience. So, what to post during COVID-19 that can help provide this feeling?
Personal stories and insights will serve as a powerful bridge to connect you in meaningful ways with your followers! Regardless of which platform you are using to reach your target audience, if you simply share stories and anecdotes from your COVID-19 affected life, it will drive engagement. Share posts on your feed that reflect what your new normal looks like. Dig into how you are dealing with the pandemic’s impact on your everyday routine and share helpful tips with your readers to effectively deal with it.
For instance, if you are managing a team from home, then you could share useful tips with your audience on how to manage a team remotely. Make your posts as personal and human as you possibly can and don’t shy away from sharing your struggles and how you overcame them. There’s no better time than the present for content that’s honest and relatable because the majority of us are feeling lost about how to proceed with work due to this pandemic. If you share your experiences, it will spark inspiration and create a sense of shared community.
2. Be Ahead of the Curve
The best way to reach your audience during this pandemic is to think about how your particular industry is getting affected by it and creating content that offers a direct solution to deal with it. Do your research and compile trusted resources and helpful tips for your audience and consumers. Make it easier for them to navigate your website.
For instance, since businesses have shifted their entire operations from a secure office base to the homes of its employees, there’s an increased risk of cyberattacks. If you are a cybersecurity firm, you could churn out informative content that highlights the necessity of cybersecurity protection and how your specific firm can help with that. If you are a car insurance company, then you can create a post that details how people can save money on car insurance because they are driving fewer miles now. The idea is to find how you can help people with content that’s within your niche and relevant to the current times.
A smart move is to capitalize and invest in SEO-driven content for your posts. This is because most businesses are pulling back on their SEO spending, which gives your business more opportunities to come on top of the SERPs during and after this pandemic. It’s a long-term investment that won’t let you down.
3. Use Social Media to Connect With Your Audience During the COVID-19 Lockdowns
The coronavirus lockdowns have changed the way people are leading their daily lives. They are taking online classes, working from their homes, and finding new ways to entertain themselves on social media. Since people aren’t having social lives outside, they are having social lives ONLINE. New trends and challenges are cropping up on social media to make the time we spend online more dynamic and inclusive. Take advantage of this by creating engaging content to connect with your audience and followers. Remember, each social media channel is DIFFERENT. You’ll need to observe the landscape of each platform (i.e. Instagram versus Twitter) to tailor your content.
Some ways to connect with your audience on social media is to use comic relief or by providing value-based content. Post uplifting graphics reassuring your audience that they’re not alone. Jump on IG Live with fellow business owners or creators and have a virtual panel. These are the things that people want to see and interact with to feel positive and inspired.
The best way to deal with the COVID-19 lockdowns and people’s expectations from your brand is to keep your followers updated on the changes that your brand is undergoing. Remind them of your service and any specials you may be offering during this pandemic and your plans for business continuity. Your posts during the coronavirus lockdown should reflect your company’s core values and ways you are offering support to your community.
How you engage with your consumers now will shape your relationship with them down the line. You need to be cautious of going ahead with any pre-scheduled content as that may seem insensitive. The need of the hour is to be honest and find ways to drive brand loyalty.
The Bottom Line
Even though it’s hard to gauge the exact ripple effects of COVID-19 on the economic prosperity of businesses, this is no time to wait on the sidelines just because you are uncertain of how to approach your social media strategy. If you are wondering what to post during COVID-19, the answer is simple: just BE SOCIAL right NOW.
Take this opportunity to create meaningful content and link it to the current crisis to stay relevant in the online sphere. Make sure to stay honest with your followers and try to tailor your content according to the need of the hour. This approach will help you produce high-quality, relevant content, which will not just generate new leads for you, but it will also help you stay connected with your target audience. The time to take action is now and from the comfort of your own home!